hi, I’m Ileana.

Or ile for short.

I’m passionate about the magic that happens where communities, culture, strategy—and most importantly, people—intersect. That intersection drives my best work: finding ways to connect bold ideas to real, meaningful impact.

For over 15 years, I’ve had the privilege of amplifying and platforming some of the most creative and influential storytellers of our time. Most recently, I served as Vice President of Multicultural Marketing at HBO, where I managed a $30M+ annual budget and led award-winning campaigns for groundbreaking series like Insecure, Watchmen, Game of Thrones, Los Espookys, and many more.

But storytelling is more than just campaigns. At its best, storytelling connects people with culture, a shared sense of belonging and each other. I have the distinct pleasure of doing just that. I’ve launched a podcast, built branded mobile apps, thrown unforgettable block parties, produced a music festival, executed custom, targeted ad buys, and even commissioned art that now hangs in the Smithsonian. And for several years, I showed up—and showed out—at Sundance.

Whether I’m building strategy or building community, my approach is always rooted in authenticity, creativity, and deep cultural insight. I truly believe that the most powerful work happens when you bring people together with purpose and intention.

If your work touches communities, culture, creators—or all of the above —I’d love to connect. Let’s create something meaningful together.