Objective
Develop and execute a scalable campaign to introduce Random Acts of Flyness—Terence Nance’s genre-defying late-night series—to multicultural audiences, with a focus on reaching and resonating with African American viewers.

Approach
Random Acts of Flyness was not a traditional series but an experimental, visually rich, and thematically layered work of art. The campaign needed to mirror that spirit. Rather than rely on standard marketing tactics, we focused on creating cultural interventions that extended the show’s ideas into the real world.

In partnership with Terence Nance and HBO’s digital and social teams, we developed and launched “Kekubian Assassin,” a mobile-first video game inspired by a vignette from the series. The experience offered a surreal, first-person commentary on toxic masculinity and street harassment, giving audiences an embodied way to engage with the show’s themes.

We also produced a multi-day pop-up in SoHo that translated the series into a physical environment. The space featured set-inspired installations, crystal readings, esoteric workshops, and an infomercial-style kiosk that brought one of the show’s fictional products to life.

Impact
The campaign amplified the series’ cultural footprint and contributed to its critical acclaim, including a Peabody Award for its innovative storytelling. The mobile game became a press driver and conversation piece, expanding awareness among digital-first audiences and positioning the show at the intersection of art, technology, and social commentary.